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Coldwell Banker Vesta GroupColdwell Banker Vesta Group was established in January, 2006, by four partners, with a combined thirty four years of real estate experience in Costa Rica. The partners are also owners of the Coldwell Banker Costa Rica Master Franchise. Their business motto is rather simple: Doing business right, the first time. This strategy, along with their exemplary track record of delivering superior customer service, inspired them to create the new company, Vesta Group, with a plan to open Company-owned offices. The benefits of such a strategy will be multi-faceted:
a. Create company-wide Policies and Procedures so that the customer experience remains consistent throughout their offices b. Create a consistent brand that customers can attach to c. Implement internal controls for efficiencies with vendors d. Implement Internal “MLS” via internal management system that will be managed throughout the company e. Implement Agent Training programs via NAR, CCCBR, CIPS and Coldwell Banker University Currently the company has offices in Dominical, Ojochal, Escazu and Jaco (Herradura). Further expansion plans will include Manuel Antonio/Quepos in late ’07, Golfito, Liberia and the Arenal area.
The owners are aggressively establishing international clients via their existing database of repeat customers, associations through Reology Corporation (Parent to Coldwell Banker), conducting seminars throughout the United States, and its marketing efforts via the internet and E-newsletter campaigns. Vesta Group believes that the best way to building a successful company is through recruiting the very best people. Its ownership strategy allows flexibility so that each office has the tools to operate independently, yet, with the necessary controls to maintain profitability and the level of customer service needed to grow. Additionally, the use of its internal management system, will allow itself to manage every customer interaction, track inventory, sales, lead production, closing ratio’s, and a company-wide MLS system that increased customer retention. “Doing business right, the first time” is a strategy that has allowed the company to grow from one, to four offices in the first year. Vesta Group is committed to this long-term strategy and assisting in building a better Real Estate business environment throughout Costa Rica and its trading partners! View our Corporate Brochure by clicking the image below.
 Mission
To be the dominant, premier, residential and commercial real estate Brokerage company in Costa Rica by providing the highest quality service to buyers and sellers. The company will achieve maximum profit through planned expansion, improved productivity and increased market share while maintaining a professional and ethical image. To provide a happy and healthy environment for each individual in the company and to enable them to grow professionally and personally.
Competitive Edge
VESTA GROUP has a clear vision of what it is all about, and more than just a real estate service, considers itself a “project” with a strong commitment to community and educational efforts. Our clients will experience something that we have defined as “feel good” representation, where their high quality, full service experience, will generate a future referral stream.
From the sales agency perspective, VESTA GROUP will far exceed customer and client representation via our award winning Buyer and Seller Services program. Each agent will undergo extensive training is each program to ensure that both customers and clients thoroughly receive proper education on the value of working with Coldwell Banker. The system provides a detailed analysis of pricing, buyer/seller expectations, data to observe market specific trending, days on market and a series of other reporting capabilities. This system is what separates Coldwell Banker from the competition.
VESTA GROUPs’ biggest asset will be our committed and trained office staff and sales associate force. Our goal to create a “state-side” training program for each position will be our highest priority as the experience received by our clients will be placed at the pinnacle of our business ethics.
Historically, co-broking with competing offices has been non-existent. As part of our annual operating plan, we will be dedicated to the education of this industry practice, seeking to alter the way the industry currently “hordes” all listing activities, thus creating a non buyer-friendly attitude. We will implement industry regulations that support this business activity via the various agencies. Strategic partnerships with the NAR, CCCBR and affiliates create a competitive advantage by providing VESTA GROUP with resources, credibility, and valuable marketing channels to businesses committed to supporting best business practices.
Management Summary
Coldwell Banker VESTA GROUP’s inception began with the vision of four successful entrepreneurs from the real estate sales, development, and technology industries. Our track record conducting real estate business in Costa Rica is the perfect foundation for this expansion project.
Our management philosophy is simple and is an integral part of our values: doing things right, the first time. We will hire the best-qualified, top-producing sales agents, empower our staff to provide the highest quality of service and reward them within the Coldwell Banker Recognition and Rewards program. We strongly believe that our management team and employees are the keys to our success. Again, our number one customer is our sales agent and employee.
Management Team
Daveed Hollander. President. Age 31. Daveed moved to Costa Rica in 1996 and began his real estate career here by co-founding Dominical Realty. In 2001, the company obtained a Coldwell Banker independent franchise, and three years later partnered with another Coldwell Banker franchise in Costa Rica to become Vesta Group, the Master-Franchise-holder for the entire country. As a member of the Global Association of Realtors and the U.S.-based National Association of Realtors, the Vesta Group Master Franchise has already grown to ten (10) offices throughout the country, with several more currently in process. Meanwhile, commission revenue in the Coldwell Banker Vesta Group Dominical office has increased to over $2 million annually.
John Wieland. Executive Vice President. Age 40. Prior to co-founding VESTA GROUP, John co-founded Hoongla Investments, Inc., a U.S.-based investment company with land holdings in excess of $5 million in Costa Rica. As president, board member and shareholder, Hoongla successfully negotiated sub-division development and fulfilled all necessary permitting requirements for its beachfront property. John was the senior vice president of Hi-Tech Collision Centers for six years – a service provider to the automobile insurance industry. During his tenure, company revenue increased by over $14 million to more than $25 million. In January 2000, John co-founded Process Claims, which provided technology solutions to the insurance industry. The company was sold in May 2006 for $46 million. John co-founded Stylus Inc., a real estate investment and management company with assets in excess of $4 million. He also served as National Account Manager of CCC Information Services, helping the company grow from $20 million to more than $180 million in annual revenue over an eight-year period.
Sean McGraw. Chief Operating Officer. Age 34. Although I am originally from Wisconsin, my passion has always been the ocean. Prior to co-founding VESTA GROUP, I founded and managed a commercial fishing operation in northern California for five years. In 1996, my love for the sea lured me to Costa Rica’s Pacific coast, where I began my real estate career by co-founding Dominical Realty. In 2001, the company obtained a Coldwell Banker independent franchise, and three years later partnered with another Coldwell Banker franchise in Costa Rica to become Vesta Group, the Master-Franchise-holder for the entire country. As a member of the Global Association of Realtors and the U.S.-based National Association of Realtors, the Vesta Group Master Franchise has already grown to ten (10) offices throughout the country, with several more currently in process. Meanwhile, commission revenue in the Coldwell Banker Vesta Group Dominical office has increased to over $2 million annually.
James Drews. Vice President, Sales. Age 35. Prior to co-founding VESTA GROUP, James founded and managed a commercial fishing operation in northern California for five years. James moved to Costa Rica in 1996 and began his real estate career here by co-founding Dominical Realty. In 2001, the company obtained a Coldwell Banker independent franchise, and three years later partnered with another Coldwell Banker franchise in Costa Rica to become Vesta Group, the Master-Franchise-holder for the entire country. As a member of the Global Association of Realtors and the U.S.-based National Association of Realtors, the Vesta Group Master Franchise has already grown to ten (10) offices throughout the country, with several more currently in process. Meanwhile, commission revenue in the Coldwell Banker Vesta Group Dominical office has increased to over $2 million annually.
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